traffic_channelizer

https://github.com/ianyamey/traffic_channelizer

Given a referrer_url and destination landing_page_url, this gem will determine the traffic's source, medium, campaign, term, content and channel (eg Social, Direct, Organic Search, Paid Search). The categorization is based on Google Analytics' default channel definitions (see https://support.google.com/analytics/answer/3297892)